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    To promote 3 key getaways in Indonesia, namely: Lombok & Makassar, Semarang & Yogyakarta and Jakarta & Surabaya. The visuals have to communicate … Read More
    To promote 3 key getaways in Indonesia, namely: Lombok & Makassar, Semarang & Yogyakarta and Jakarta & Surabaya. The visuals have to communicate the best of each destination via traditional and digital medias.Each of the key getaways will represent a significant attraction such as beach getaway, rich heritage and city lifestyle. Read Less
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The Brief

To promote 3 key getaways in Indonesia, namely: Lombok & Makassar, Semarang & Yogyakarta and Jakarta & Surabaya. The visuals have to communicate the best of each destination via traditional and digital medias.
 

The Execution

Created the Changi Travelers’ Series campaign for Indonesia that will run in 3 phases. Each of the key getaways will represent a significant attraction such as beach getaway, rich heritage and city lifestyle.
 
 
 
 
Client: Changi Airport Singapore
Agency: JWT SIngapore

 
Creative Director: Minzie Liyu
Art Director: Wilson Foong
Copywriter: Simon Horn

Illustrator: Tian