To promote 3 key getaways in Indonesia, namely: Lombok & Makassar, Semarang & Yogyakarta and Jakarta & Surabaya. The visuals have to communicate the best of each destination via traditional and digital medias.
Created the Changi Travelers’ Series campaign for Indonesia that will run in 3 phases. Each of the key getaways will represent a significant attraction such as beach getaway, rich heritage and city lifestyle.
Agency: JWT SIngapore
Art Director: Wilson Foong
Copywriter: Simon Horn