Estab Han's profile

Pulloof / Smartphone / 2009

This project was a homage to Jacob Jansen, a designer I admire. Rest in piece.


Pulloof
Mobile concept design for Pantech
Estab Han, 2009
What will smartphones look like in the future?
They will be thinner and smaller and if only the screen remains, then ‘What form factor will still be around?’

 I worked at Pantech for one year as an intern where I was active as a member of the Sky Designer’s community. This project I would like to talk to you about is the ‘emotional and sentimental smartphone’ project which was designed for the summer competition that I entered with a personal design of mine.
 Will the screen be the only design element that survives the more smartphones are developed and as the inner modules become smaller and smaller? 

 I started my design based out of this curiosity. I thought about what module would be left as the result of the screen module and battery and camera module becoming as miniaturized as possible. I arrived at the conclusion that this would be the speaker module. But just because a speaker module remains at a significant size does not mean that it can be eliminated or reduced in size. This is because the performance of speakers cannot be ignored as multimedia functions of smartphones become more and more important. 
As I examined everything from cassette tapes to vintage radios etc.For older B&O audio designs, I noticed that there were efforts to cleverly and adeptly hide away the designs of the handles of these older radio products. 
 
 This was a representative form of an analog emotion that played to the heartstrings of a desire to carry around our audio devices so that we could enjoy music anywhere we went. 

 PULLOOF is a compound word of ‘pull’ and ‘roof’. To emphasize an analog preference and taste, while the overall shape is designed in a square form, a tactile sentiment was attempted to be stimulated through its surface using a rounded cross section. This was an attempt to deliver a fun element from the temperature difference that could be perceived in contrast to the front side of the device by designing the rear with a real aluminum material.
 A kick-slide mechanism is a design element that enables the audio device to be pointed in the direction where the music is intended to be enjoyed and also to lift the device up from the surface to prevent any friction related noises that occur due to vibrations. 
Pulloof / Smartphone / 2009
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Pulloof / Smartphone / 2009

While we live a high technology society, we admire retro, classical, and analog style. It looks like analog nostalgia.

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