NYC Portal (MTA Rebrand)
____________________
Metropolitan Transit Authority (MTA)
Subway System, New York
_____________________________
strategy. naming. re-brand & identity design. marks.
type design. lettering. design for print. posters. advertising. signage.
product packaging. interactive design. website design. interiors & installations.
data visualizations. environmental graphics
type design. lettering. design for print. posters. advertising. signage.
product packaging. interactive design. website design. interiors & installations.
data visualizations. environmental graphics
____________________
Proposal for re-invention of brand strategy, verbal and visual Identity
and collateral for one of the world’s most iconic subway systems.
The design draws on the themes of underground commuting,
kinetic energy and the interplay between New Yorkers
and their hometown.
and collateral for one of the world’s most iconic subway systems.
The design draws on the themes of underground commuting,
kinetic energy and the interplay between New Yorkers
and their hometown.
