The brief was to create a brand for "Afrasia".  The aim of the brand is to raise awareness of African & Asian cultures, bringing them to Western countries.  The logo needed to be wearable and timeless while appealing to both a male and female audience, of all ages.

 

The client is very passionate about music and writing, so I wanted to incorporate this into the logo.  The 3 dots represent a musical semibreve to show the clients love of harmonies and an ellipsis expressing the love for writing in the shape of an imagination cloud growing.