Stagecraft is a sub-brand of the Dutch company Masters in Moderation. The course teaches event managers how to apply nonverbal communication in their professional sphere. The key values of the brand are enlightment, craftmenship, knowledge, and simplicity.
The goal was to develop a brand identity and a website. Website was one of the most important parts of the project, since it should become the starting point for potential clients to explore the brand. It should be simle, but at the same time should include all necessary information to persuade one to sign up for course.