Although the Hover Board quickly became a popular pop culture reference over the years, its logo remained in the shadow of the product itself - emotionless and obscure. The newly redesigned logo emulates the ideas of levitation and speed, all in a cool electric gradient.
An important element of the rebranding was the packaging, which also serves as a travelling case and charging station. We wanted the packaging to enhance the user experience and look just as good in store windows as it would when stored at home.
We also designed a user manual with FAQs and a mobile app to calibrate, troubleshoot and learn more about the product.