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    U10 Region Atlas Insights for regional development. The ‘U10’ region is a partnership of the City of Utrecht with nine surrounding municipalities… Read More
    U10 Region Atlas Insights for regional development. The ‘U10’ region is a partnership of the City of Utrecht with nine surrounding municipalities: Woerden, Stichtse Vecht, De Bilt, Zeist, Houten, Nieuwegein, Vianen and IJsselstein, all in the Utrecht province in The Netherlands. The villages and cities in this region are strongly interconnected and profit of each other’s strengths. Inhabitants, businesses, educational institutions and governments make a heavy use of the various facilities, collectively provided by the 10 municipalities in the Region of Utrecht. The U10 Region is in the heart of The Netherlands. It leads the European quality rankings in terms of housing, work, recreation and economy and is therefore multi-excellent. Figures show that the population continues to grow, the economy is strong and mobility is increasing. Being an infrastructural hub, millions of people pass the region on their way to their destination by car or public transport. Total Public conceived and designed a Strengths and Connections Atlas for the U10 Region. The Atlas combines strategic and tactical information to provide insights in how to develop the existing social and economic cohesion into the future. Local politicians and governors will use the Atlas to define common goals, in order to develop an even stronger and more powerful regio. Based on four perspectives: Working & Learning, Living, Recreation & Adventure and Mobility, we investigated regional cohesion, differences and the common identity of the ten municipalities. Infographics were created for each perspective, showing the most relevant features and movements and their meaning for the people in the U10 Region. Wat is de regio Utrecht? Is er sprake van één regio, en wat zijn daarvan de kenmerken? Hoe wonen en werken mensen, en waar recreëren ze in de regio? Er zijn verschillende manieren om deze vragen te beantwoorden: bijvoorbeeld door de gezamenlijke identiteit, de onderlinge samenhang of juist de verschillen binnen de regio te benadrukken. Al deze invalshoeken zijn gebruikt in deze atlas van de Utrechtse regio. Met als doel om een bouwsteen neer te leggen voor een ruimtelijke en economische koers van de regio. Een koers die richting kan geven aan de samenwerking tussen de tien gemeenten die gezamenlijk de Utrechtse regio vormen. Uit deze atlas blijkt dat de ruimtelijk-economische samenhang in de regio zodanig groot is, dat samenwerking tussen de gemeenten, bedrijven, kennisinstellingen en mede-overheden onontkoombaar is. Over de koers van die samenwerking gaan wij de komende periode graag het gesprek aan. Read Less
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FACTS
Client: U10
Project: Atlas regio Utrecht
Agency: Total Public
 
CREDITS
Client / Text Editors: Remko Stinisen, Tom van Es, Pascal van der Bol,
Jan de Weerd, Ralph Kohlmann
Illustrator: Dick Poelen
Creative Director: Edwin van Praet
Art Direction: Cristina Serra
Design: Edwin van Praet, Cristina Serra, Dimitri van Loenen,
Natalia Bourges, Lisa Salini
Desktoppublishing: Paul Monster
Client Services: Elisabeth Kroon

AWARD
European Design Awards 2016, Silver Award, Category Infographics
German Design Award 2018, Nomination, Communication Design


THANKS FOR WATCHING
www.totalpublic.nl