NUARE is the name for coffee. In this name the heart of the coffee mystery – the dark bean – is cloaked in the romantic aura. For NUARE I created the brand legend, the subtitle «Premio caffe» and the names of the four blends:
NUARE Imperium
NUARE Quantum
NUARE Selectum
NUARE Apogeum
Also I supervised all the branding process. NUARE logo, corporate identity and series of packages developed by Anton Kostenko.
naming corporate identity package design
