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    National Flour Mills Co is located in Tripoli, Lebanon. Company is working in Food manufacturing, Food processing, Food retailers, Food products,… Read More
    National Flour Mills Co is located in Tripoli, Lebanon. Company is working in Food manufacturing, Food processing, Food retailers, Food products, Farming, Agriculture, Industrial services business activities. Read Less
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The "National Flour Mills" was my first major project in my city Tripoli as a freelancer (2011).
It was a personal challenge for me at the time since it had a lot of difficulties that were facing me and the Mills managers, like for example the absence of any document which I could use to build the new identity, all what we could find was an old document with the very old monochrome logo on it.

The rebranding process was a part of a bigger plan for developing and modernizing the mills, this plan was made and executed by UAE Al Ghurair group which was the new owner of the mills in lebanon.
The plan was aiming to develop the mills whether in equipment or in the managing board and other personnel in all levels.

Their goal was to be ranked #1 in Lebanon instead of being #10, and actually NFM achieved their goal, became #1 in Lebanon ahead of 13 competing companies.

National Flour Mills Co is located in Tripoli, Lebanon. Company is working in Food manufacturing, Food processing, Food retailers, Food products, Farming, Agriculture, Industrial services business activities