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    Bonnington Jumeirah Lakes Towers brand identity, application and guidelines
Bonnington Jumeirah Lakes Towers
Brand Identity, Application and Guidelines
The Irish hotelier company the Bonnington Group, approached gsFitch to develop for them a new company strategy, identity and visual language for their expansion into the tough United Arab Emirates market.

My role in this project was to assist with the overall design strategy, project manage the application team and create the creative guidelines for the new brand.

Logo credit - Ghiath Lahham
This project was undertaken at gscs, which is now owned by FITCH and so is credited to FITCH. If you wish to engage an agency such as FITCH please visit www.FITCH.com or call +971 04 3910870.