The Project
Advertise Gatorade to a market that isn't targeted my sports drink brands
The Idea
Everyone knows Gatorade as the brand that quenches your thirst. It’s most popular among hardcore, major league athletes. Gatorade has the potential of resonating with a whole different group. There’s a group of people whom no one really pays attention to. But they should. They are just as active and as an enthusiastic as athletes about what they do. And they are found in the music scene. In the music scene not only does it consist of the creator class, but also their audience. Their muse. Their influences. Introducing Gatorade Amplified
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