The project called for emphasis on the characteristics of the product which were flexibility, growth, strength and versatility. The concept for this project was “The Story of Bamboo” and its introduction tells about the characteristics of the plant, from which the collection got its name.Within the book, the characteristics of the product arefurther emphasised through visual storytelling.The abridged version of the brochure was wittily called “The Short Story of Bamboo.” A complimentary giftfor their launch party came in the form of wheatgrassseeds, premixed with soil, in a spiffy little box.The brochures were printed using tree-free paper for a natural feel.