2015, Armenia
The Client
The Coca-Cola brand has historically been known for its advertising, merely focused on family and friendship-oriented campaigns, as well as on sharing the feeling of happiness and fun.
The Challenge
Our team was briefed to develop a campaign that will strengthen Coca-Cola Mini launch in the Armenian market. 
The Solution
Happiness is about appreciating small details that are around us in everyday life. 
Within the notion of Coca-Cola brand promise, "Share Happiness", we selected 20 Armenian celebrities, who spread positivity through their work, to say “Thank you”. 
We prepared special Happiness Boxes with Coke Mini bottles and small personalised gifts for each celebrity.
Coca-Cola Mini| Happiness Box