Background: A high end luxury oil that provides a slightly different solution from the existing set of crèmes, lotions, hair serums, to solve anti ageing problems, brighten skin, reduce hair frizz and moisturise skin.

 

Brief: Create an aspirational presence through branding and design so that the product establishes its high value, and justifies its cost. The product must generate an impulse purchase and appeal to a wide variety of consumers to communicate its benefits, methods and processes.

 

Idea: A symbol of grace and beauty, the peacock naturally replaces his feathers annually; thus staying young and renewed. This majestic bird can not only walk on the earth and swim in the sea but also soar in the sky. The peacock finds a place in numerous cultures in India.