PESA
logo rebranding
PESA Bydgoszcz S.A. is a company manufacturing railway vehicles based in Bydgoszcz, Poland. The name Pesa derives from the initials PS which stand for Pojazdy Szynowe (railway vehicles in Polish). Pesa is a successor to the Bydgoszcz repair shops of PKP Polskie Koleje Państwowe, Polish State Railways.
Thus in less than 12 years since entering the field of new rolling-stock construction and 6 years after its first export order, Pesa has become Poland’s largest supplier of rail equipment, and a major export business.
In logo design, I focused on typography. I wanted to create a font which will be strongly associated with technology, future and speed. I started designing letters on a grid and during work I noticed theA shape reminds me the front of the train with narrow window. I decided to make a logotype looks like speeding train as close as possible.
