Why Pushkin? - My Grandad was a very interesting man originally born in a small village called Malniv on the boarder of Poland and Ukraine. He came to England to work on the land after fighting in WW2. He met my grandma who was a land girl and they settled in Sheffield. After a change in career Grandad became quite a well known barber in the area. The stories he would tell me I could turn them in to a book, I could go on and on but you get the point he was a character. For some reason he used to call me and the young people in the family 'Little Pushkin’s' in his broken English, Ukrainian, Yorkshire twang. Obviously this sticks with you and has now become the brand.

Logo - I re designed Pushkin's branding.This brand is quite personal to me so I wanted to get some meaning in there without it being to obvious. With the name Pushkin being a nod to my Grandad I wanted something to also represent where we are now. After a lot of sketching and ideas I come up with the 12 lines creating the P to represent Sheffield’s 7 hills and 5 rivers. I placed the logo over a map and marked out where the seven hills are then translated that in to the P.
Colour - I have used 2 brand colours of 100% yellow and 100% cyan loosely based on the Ukrainian flag colours representing the blue of the sky and the yellow of the fields. I have picked such vibrant colour because I will not be using them much, only to make things pop as seen on my Quotes and Invoices below.
Font - When we first moved in to our unit it was filled with all sorts of things acquired over the years as a workshop does, a lot of stuff had just been left behind. I found a full alphabet of steel stamps on the back of a shelf and was fascinated by them. I decided to turn them in to the new Pushkin font to connect it with the building where we started. Using the stamps I took them into Illustrator to create a fully functioning digital font to be used with the brand.