Crafty Mimosa Durban is a Pantone campaign promoting Durban’s Craft locations using the pantone colour, Mimosa.

Mimosa best describes Durban and its urban culture of craft with its cheerful, fun loving vibe. This Pantone colour is a warm and joyous colour and highlights Durban’s warm climate as well as the warmth in people. It also expresses imagination and innovation. This campaign would bring the community together and involves tourists as well.