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    This spring i was invited to design a poster for Soiree Graphique, a graphic-event in Switzerland. Apart from the format specifications the brief… Read More
    This spring i was invited to design a poster for Soiree Graphique, a graphic-event in Switzerland. Apart from the format specifications the briefing said ”you can do everything“. Usually I begin my work by reading about the theme and doing a lot of research – both formal and contentual. I always try to look at the topic from different angles until I feel comfortable with it. Only then I can start to design. As I said – normally it works like this. But with this project I had to find a different approach. How can I start researching without having a theme? After a long journey starting with pseudo political through to total arbitrary themes, I stopped my research and decided to start from scratch again. I tried to find a clue and reread the briefing: ”you can do EVERYTHING“ – without further ado I decided to simply take this sentence literally and with humor. So I visualized ”everything“. You find the answer for ”everything“ in Adam’s story ”Hitchhiker’s Guide to the Galaxy“. The answer is 42. Finally I designed a poster which pictures numerous questions with the answer 42 (such as ”how many black stripes does a mountain zebra have?“ or ”how old was Elvis Presley when he died?“). One of the questions has to be the right question for life, universe and EVERYTHING right? Read Less
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