Grayson Smith's profile

Fiat Advertising Spec

This speculative work from 2015-2016 in an attempt to populate my portfolio with some more colorful and exciting examples reflecting the direction I was exploring with my career at the time - I had been an in-house designer for several years at BloodworksNW. 

Fiat was not a client, but I didn't let that stop me from exploring some ideas for the brand. These are a couple of high level concepts for print and social media advertising that I thought reflected the brand's attitude.
Fiat Advertising Spec
Published:

Fiat Advertising Spec

Spec ad and social media for Fiat auto. Having fun with the competition and leveraging what makes this small car different - its Italian heritage Read More

Published: