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    About

    For the last three years I have been the lead designer at BloodworksNW. For 2015, Puget Sound Blood Center launched a new identity and brand: Bl… Read More
    For the last three years I have been the lead designer at BloodworksNW. For 2015, Puget Sound Blood Center launched a new identity and brand: Bloodworks Northwest. We worked with Ardent Sage to some heavy lifting with focus and A/B testing. After the new name "Bloodworks" was finalized I continued development of the identity, evolution of the style guide and collateral for all marketing material - print and web. Accomplishments: - Contributed to Telly Award win in 2013. - Contributed to increasing fund raising income nearly 40% in 2014. - Designed online ad campaign resulting in a 3x above average Click Through Rate on local area media (King5, Seattle Times, Komonews, Kiro, Pandora, etc). Read Less
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