Speak Up Against Speeding.
Extension of existing TVC into press and radio.
Extension of existing TVC into press and radio.
Following a series of TV spots that featured the true stories of people who were affected by speeding the following half-page press and 30 second radio spots were produced. The challenge being to retain the authenticity garnered in the original interviews. The press ads feature the participants own words and the radio spots were compiled from the long rushes and outtakes of the filmed interviews. The result is a powerful continuation of the moving stories originally introduced in the TVCs - a plea from those who have experienced the affects of speeding to speak up and save a life.
Radio Spot: David
Radio Spot: Luke
Radio Spot: Susan
Half-page press execution.
Half-page press execution.
