We’re really proud to present these fully CGI bottles

Below + Beyond and Accolade Wines wanted a modern take on wine advertising, something beautiful and premium.

Everything was created in 3D, however it had to be entirely photorealistic, as good as any CGI bottles anywhere, heaps of intricate detail and high enough resolution for both point of sale and oversized billboard.

The backgrounds were also fully CGI. Designed to be premium materials, and both familiar but intriguingly unidentifiable.

The detail on every aspect of the bottles, label and backgrounds was lovingly crafted, and we think it’s shows… Zoom in and take a look for yourself and keep an eye out as they are all around Sydney and one on a huge billboard at the airport.