^THE INNOVATION KERNEL - LOGOS: KETCHUM INNOVATION KERNEL STUDY
^SOCIAL MEDIA TILES: KETCHUM INNOVATION KERNEL STUDY
^COVER: KETCHUM INNOVATION KERNEL STUDY
The 2015 Ketchum Innovation Kernel Study, the first multi-country survey to calibrate the importance of innovation as a brand attribute, provides a clear roadmap to achieve this end. Exploring the mindsets of more than 4,000 consumers across five markets – the U.S., the U.K., Spain, Hong Kong and Mainland China – the Innovation Kernel study examines consumer perceptions on the importance of innovation across a range of industry sectors, the factors that contribute to people’s opinions of companies and products, and offers guidance on the implication of these insights for marketers and communicators.
Full report:
^SAMPLE SPREAD: KETCHUM INNOVATION KERNEL STUDY
^SAMPLE SPREAD: KETCHUM INNOVATION KERNEL STUDY
^SAMPLE SPREAD: KETCHUM INNOVATION KERNEL STUDY
