Sometimes what you feel are great concepts are discarded during the natural development of a brand. This is one of those cases. Ingenyus is a scientific marketing agency which focuses on very creative, playful and out-of-the-box solutions for the scientific market. The idea behind this was to have an ever-changing identity that presented a constant play with the original woodmark on every iteration. A punchy color palette with a simple and clear letter play. This is the story of a brand that, unfortunately, never was.