Designed for an Iberian lynx awareness group, Projecto Lynx, was made as a good will project to support the endangered wild Iberian lynx. The group had an existing brand, however it needed to be remade.
This included a logo and brand direction, with research made into animal-based logos, and other lynx themed logos.
There was an effort to avoid likeness to sports teams logos, which tend to have a very specific styling. Instead, a more minimal, frontal approach to the lynx head was taken.
This included a logo and brand direction, with research made into animal-based logos, and other lynx themed logos.
There was an effort to avoid likeness to sports teams logos, which tend to have a very specific styling. Instead, a more minimal, frontal approach to the lynx head was taken.
As a redesign, I started off with an already existing design. Initial requests were to use the existing design, but improve it. In time however, a complete redesign was obviously required.
