I love shooting portraits and was particularly pumped about this project shooting ads for El Mayor Tequila through our friends at Rodgers Townsend. We traveled to Guadalajara to shoot the portraits and do a motion piece covering the amazing process of making El Mayor Tequila (yum yum yum...you should try it if you haven't). It was a gorgeous and friendly place, and learning about the process of making El Mayor was really interesting. From the years in agave fields, to the hand labeling process was a real treat. Just a heads up, agave plants are really sharp, I learned the hard way...and it was totally worth it.
Some of the portraits below, along with the video piece and a nice big helping of BTS of the entire production. Cheers!