Graphic treatments and signage for 180s Performance Lab and Product Test Center in Baltimore, MD. During interior construction of the new facility in 2004, a barricade was designed in order to maintain secrecy and, at the same time, keep the public eye on the brands' new presence in the area. Once the renovation was finished the building housed new graphic installations and signage utilizing the simplicity of the logo and strong brand color palette.
Exterior facade - construction barricade full view
Construction barricade - detail
Sun shields for the exterior mezzanine
Entry foyer graphic wall
Entry desk graphic detail
Individual room signage
Individual room sign renderings - materials = acrylic and aluminum
Directional signage strategically placed on each level of the building.
The circular element of the logo was used to design privacy screens for meeting rooms.
