We listened to what the client had in mind, and while maintaining full confidentiality, it was decided that the project is split in various phases, with Phase 1 giving importance to getting people to know the club and encouraging registrations.
The name ‘Club K’ was meticulously chosen by the client and a brand was created. Since the Club is mostly for high-end car brands like Ferrari, Lamborghini and Maserati the image portrayed should be a corporate, simple look and feel.
 

A website was also built around this exclusive brand. The website needed to be a simple one page website that informs users about the club, the benefits of registering and lastly a registration form together with contact details. The look and feel of the website once again had to match the branding achieved in the logo itself and thus adopted a corporate look and feel while exploiting large imagery to make the website more aesthetically appealing.

A Content Management System (CMS) also meant that the client is free to update any aspect of the site at his convenience thus keeping the site adjourned and providing a better user experience. Lastly, a Facebook page was also set up for an enhanced user – social experience.