For this project, I served as UX Lead, co-directing, along with our Creative Director, a team of UX and design professionals at Razorfish. UX challenges included merging 2 separate sites into a unified experience, creating shoppable customer projects, reworking shopping and filtering taxonomies, and introducing product size and color variations. The team also designed for responsive tablet-to-desktop views and Hobby Lobby's first mobile shopping site.
shop.hobbylobby.com home page before redesign:
A video made by our team about the new design:
Example of one of the new shoppable projects, desktop and mobile:
New mobile menu and home page:
Some Facebook fan comments on launch day: