For this project, I served as UX Lead, co-directing, along with our Creative Director, a team of UX and design professionals at Razorfish. UX challenges included merging 2 separate sites into a unified experience, creating shoppable customer projects, reworking shopping and filtering taxonomies, and introducing product size and color variations. The team also designed for responsive tablet-to-desktop views and Hobby Lobby's first mobile shopping site. 
 
shop.hobbylobby.com home page before redesign:
A video made by our team about the new design:
 
Example of one of the new shoppable projects, desktop and mobile:
 
New mobile menu and home page:
 
Some Facebook fan comments on launch day:
Hobby Lobby
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Hobby Lobby

Redesign of hobbylobby.com
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