Parramatta City Council have committed to making key demographic data about  0 – 5 year olds living in Parramatta LGA more easily accessible and understood through visual communication. Our brief was to transform the key statistical demographic data a visually appealing and eye catching way that is easy to ready and quickly understood.

A series of bright and playful characters were designed to help tell the story and communicate the theme clearly. With a substantial amount of information and stats, the layout was designed in a way that was structured and helped to tell the story from start to end.  Key messages were housed in unique ways throughout the infographic to deliver engaging and individual messages that helped tell the story.

 The Infographic was designed so it can be viewed both as one Infographic online and printed, and separated easily up into 5 pages and presented on screen.