Toyota Racing Development
360 launch campaign for the TRD racing models backed a full media launch plan - launch event & PR strategy & in-showroom branding. The project was THE opportunity to revitalize the brand & make wakudoki come to life.
The ultimate aim was a shift in the TA’s perception that Toyota is more fun to own & drive. It must begin to create a perception shift that Toyota is cooler & more fun than previously received.
Experience it here: www.toyotaracing.ae
