Platform 61 is a restaurant inspired by the adventure that is Track 61, an abandoned underground platform under the famous Waldorf Astoria hotel in New York. This platform allowed VIPs to enter the hotel in a more private manner via a specially built private golden lift. In 1965 the platform was used by the famous pop artist Andy Warhol for his 'underground party'. 

The quest for the platform, known as Track 61 has become a holy grail for many urban explorers.

 

My branding proposal takes inspiration in the story of Track 61. The colour palette is inspired by the interior design of the restaurant ; black, white, brass and a touch of turquoise.