Mercedes Benz - Transparent Walls

For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer.

Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards iFor the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer.

Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner.

Awards:

Cannes Lions Silver | Outdoor
Cannes Lions Shortlist | Promo & Activation
Clio Silver | Out of Home
Clio Silver | Innovative Media
London International Awards Gold | Non-Traditional
ADC Europe Gold | Ambient Media
New York Festival Silver Medal | Guerrilla: Outdoor
New York Festival Silver Medal | Video Projections
Eurobest Bronze | Outdoor
Eurobest Shortlist | Promo & Activation
ADC Germany Bronze | Out-of-home
ADC Germany Merit | Innovative Use of Film
ADC Germany Merit | Promotion Activities
FWA | Site of the Day
Mercedes Benz - Transparent Walls
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Mercedes Benz - Transparent Walls

Credits (excerpt): Advertising Agency: Jung von Matt/Elbe, Germany Chief Creative Officer: Sascha Hanke Creative Directors: Tobias Grimm, Jens Pf Read More
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Creative Fields