Abrantes is a small town in Portugal, located in the Tejo riverside and 150 km away from Lisboa. With a past of rich contribution to the Portuguese history and formation, 2016 marks its centennial anniversary.
The logo for the anniversary is based in two main interconnected ideas:
The ideia of “Foundation” in the tagline “Abrantes — Past, Foundation to the Future”
The Castle, an element from the “Past”, as a central infrastructure to establish, develop and propel Abrantes into the “Future”.
The number “100”, evokes the Abrantes Castle’s arcades/foundations construction system.