WSOC needed a fresh look and this meant a completely new graphics package of opens, bumpers, monitors, inserts, and promotional elements, as well as a new studio set.   I have collaborated with Hothaus Creative to lead this project as a Creative Director and a Lead Designer.  After listening to the stations’s directives, and doing market research we came up with design solutions that addressed their needs.  When the style frames were approved we dove into production to meet the tight deadline.  I have produced most of the high profile pieces and I have also led a team of supporting animators to version out hundreds of the elements needed for a station rebrand.  Finally I made sure that all the elements were correctly implemented by the WSOC internal team.  This project illustrates my ability to take a project from the initial concept development, through production, to final delivery and implementation.