Schieber Winery - Wines for women
Schieber Winery Szekszárd commissioned our studio to create a new product line design specifically for female 
target group. The basic concept of the labels was to use archaic Hungarian phrases that have been used on women, 
but now the frequency of these words usage are worn off. Since these terms - and thus also their meaning - are 
extinct, so the explanation of wine names were put on the labels, thereby preserving the beauty of our (Hungarian) 
language and a bit of cultivated wine consumer audience.
 
Hajadon = unmarried
Fruska = filly
Cserfes = prolix young girl
 
 
Thank you for your attantion!
Schieber Winery - Wines for women
23
312
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Published:

Schieber Winery - Wines for women

Schieber Winery Szekszárd commissioned our studio to create a new product line design specifically for female target group. The basic concept o Read More
23
312
3
Published:

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