NYC moments Cirque du Soleil
Creates by agency Sid Lee, shoot in NYC the viral content for NYC campaign of Cirque du Soleil, for the shows Wintuk, Ovo and Banana Spheel. It's a "out of the box" film shoot, docy style, "neo trash", undercover guerrilla type, hidden multi cameras, put forward the characters of the Cirque in a kind of crazy happening, artistic performance and a amusing direct action. The result is a series of videos postcards shared in YouTube style, completely nuts, has if some New Yorker's had filmed by themselves via cell phone, handy camera or security camera. The domestic New York lifestyle of a dog, two clowns and a grasshopper. The Cirque du Soleil with this platform The Soleil Never Sets On New York continue to explore a new forms of ads and challenging the limits. Careful, this web content can created a strong addiction, more ny moments comes online soon.
Team
Client: Cirque du Soleil
USA marketing director:
Agency: Sid Lee
Creative director: Jack Latulippe
Creative: Jack Latulippe
Production house: Jimmy Lee
Ex. Producer: Richard Jean Baptiste, Jimmy Lee
Producer: Lapointe
Director: Christian Langlois. mémoire liquide
1st Ass Dir: Jacob Potachnic
Director of Photography: Alexandre Bussière
