Amazon launched a new initiative to add a Greeting Card product to their suite of Apps/Businesses. I was tasked as part of the external UX team with seeing the project through to conclusion, which for me ended with a hand-off to Visual Design and specifications to a 3rd party developer.
Branding for the app/service was not completed during my portion of the project, as such 'Giftr' and 'gifting' are used as placeholders.
Part of the discovery process was a landscape review of existing greeting and gift card services/apps. Below is an example from a feature comparison matrix used to help guide the feature set of the product. In addition a visual survey of existing apps was undertaken (not shown) which gave a more detailed view of existing implementations of key features.
Another step in the process was to have each team member sketch their ideal version of certain key screens (shown below). This helped everyone express themselves at the same time our team was able to understand what each stakeholder saw as the vision for the end product. The product of this session was then used to help prioritize features and provided some insights into implementation.
STORYBOARDING AND TESTING
One of the follow-up steps in discovery was to create stroyboards of features and possible interactions to take in to user testing sessions. Storyboards were developed in Paper by 53, an iPad sketching tool. This allowed for rapid iteration and reduced the number of steps to final storyboards from traditional sketching/scanning.
After planning and running user testing on the storyboards, a report was generated and presented to the client. This was used to further prioritize the featureset and determine a final workflow for the application.
A workflow diagram for the final app was developed to give an overview of the steps involved and various entry/exit points in to the app. This also served as a check with the client and developer.
Once the flow was agreed upon, wireframes were developed for Tablet and Mobile viewports simultaneously. Wireframes were light on annotation as the development partner was heavily involved in reviews, and the development timeline occured simultaneously to the ux design. In addition, some details of interaction were not documented until the visual design stage.
Unfortunately the Apps no longer exist as the business was pulled after a year and a half. I was able to procure screenshot of the App however from the design team. These give a good impression of the final design direction.