Back to basics—100 years of the iconic bottle
To celebrate the 100th anniversary of their contour bottle, Coca-Cola challenged artists, designers and illustrators around the world to reimagine the vintage bottle using only three colours: Coke Red, white and black.
The brief saw more than 130 artists from 15 countries respond with 250-plus pieces for the global campaign. Our response was two posters; crafted to keep the focus on the iconic bottle. We used clean lines and uncluttered designs to complement the simple colour scheme – one which highlighted the process of creation, and one which literally put the bottle on a pedestal. In both cases, we aimed to let the timeless product speak for itself.