Package patten
Create a brand new energy drink "YAO" for the China market.
The Chinese character "YAO/曜 "means : a collective term for the sun, the moon and five major stars in traditional Chinese astronomy, used in the past to form names of the days of the week.
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YAO 曜 is a brand new energy drink in the China market. In this project, YAO represents the universe’s biggest source of energy in a can, yao enables 90s to radiate their own unique energy. "Stay High” is our provocation to the post-90s, Celebrating them and their lifestyle.
Yao client wanted to keep the name, nebula element and red color. So we used low-poly to redesign the red nebula, creating a new patten that made the packaging more powerful and young.
Product post design.
Packaging & patten
Some other way to translate what's shining feel like.
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