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Curitiba 322 years seal
Curitiba 322 years seal
 
In the beginning of 2015 I worked as freelancer designer at Master Comunicação ad agency. One of my given tasks was to design the commemorative seal of 322 years of the city of Curitiba. 
 
Brief asked for a design to communicate the affection from the city hall’s current management with the population, its action and presence, to talk to the individuals. It should be a personal and emotional approach. The solution is graphic and simple: the space between the first and reflected number 2 and the second creates a heart icon. The concept is reinforced with a cheerful color palette and the tagline “Curitiba. Cidade Humana.” (Curitiba. Human city.).
 
Applications were developed by the agency team as well as the campaign to communicate the results, benefits and the new strategy of city hall – where the seal worked as a signature. Some reinterpretations were spontaneously created and circulated through social networks during the homages to the city.
 
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Agency: Master Comunicação
Client: Prefeitura Municipal de Curitiba
Photos: Guilherme Walach
 
Curitiba, PR
2015
 
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Curitiba 322 years seal
158
1.9k
7
Published:

Curitiba 322 years seal

Commemorative seal of 322 years of the city of Curitiba.
158
1.9k
7
Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives