World Animal Protection || Raising Awareness
Nucco Brain worked with World Animal Protection to raise awareness of the inhumane elephant riding industry
ย and its harmful effects on these highly intelligent animals.
Across Asia, elephants are abused so that tourists can ride them. Now, this cruel industry is spreading in
ย Southern Africa.
Although elephants ridden by tourists in Asia and Southern Africa may seem tranquil, they have in fact been
ย separated from theirย families and brutalised into passiveness. We wanted to create a short film that would
ย highlight the plight of these majesticย animals in captivity. Our film was created in a striking visual style that uses
ย silhouettes and fluid watercolour transitions toย describe the life of a baby elephant, orphaned and imprisoned by
ย poachers. We wanted to avoid showing explicit acts ofย violence, instead allowing the imaginations of our viewers
ย to fill in the gaps. We also used colour to depict fear and loss ofย innocence: our elephantโs life in the jungle isย
bright and vibrant, whereas in captivity it is reared among dark and ominousย shadows. We wanted our audience
ย to fully empathise with his misery, blurring the lines between human and animal emotions.
We are immensely touched to have been asked to work on this project, and weโre proud of what weโve achieved
ย in partnershipย with World Animal Protection. We hope that our involvement can help to end this barbaricย
practice.
"We chose to tell our story through animation to convey this complex issue in a simple way. This film allows us to
ย educate theย public, open their eyes to the cruelty of elephant riding, and inspire them to be a part of the
ย solution.โ
- Colette Collins, Deputy Director of Communications at World Animal Protection.
Credits:
Creative Director/Animation Supervisor -ย Stefano Marroneโโโโโโโ
Creative Director/Animation Supervisor -ย Stefano Marroneโโโโโโโ
Animation Director -ย Pedro Allevato
Producer & Project Manager -ย Sally Guelfi
Concept Artist -ย Ludivine Berthouloux and Valorize
Lead Animator -ย Chris Hilton
2D Animation -ย Ludivine Berthouloux
Sound Designer -ย Pindrop
