OBJECTIVE
To invite citizens of the main cities to see “Big
Hero 6” premiere.
IDEA
We have created a super-heavy hexocopter
with real cartoon hero BAYMAX mounted on
it. A week before the premiere BAYMAX was
flying by the windows of homes and business
centers, inviting the Russians to cinemas.
RESULT
All tickets were sold completely a few days
before the premiere. “Big Hero 6” box-office
exceeded $ 21 million in Russia.
