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    THE CHALLENGE: After replacing one of the leading cement brands for the Dominican people, Argos Cements, a Colombian company, landed in Dominican… Read More
    THE CHALLENGE: After replacing one of the leading cement brands for the Dominican people, Argos Cements, a Colombian company, landed in Dominican Republic seeking to generate a natural approach to the brand, by being perceived as a company that understands the needs and culture of the country. THE OPPORTUNITY: Baseball, the national sport and main entertainment of our target group. THE ACTION: To design our bags with baseball-related art in the "Passion for Baseball Special Edition," during the 2014-2015 season. THE RESULT: Bags became collectibles for construction workers, and inspired them to seek all of them. It was such a success that there is already an order of new artwork for the 2015-2016 season that will have a very special promo. DGC: Jaime Cueto DC: Juan Pablo Rodríguez Dir. Art: Diego Durán Illustration: Diego Durán CW: Jairo Rodríguez Dir. Cuenta: Estéfano Ríspoli Ejecutivo Cuenta: Jenny Jiménez Producción: Pedro Urrego Read Less
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CREDITS:

Client: Argos
Executive Creative Director: Jaime Cueto
Creative Director: Juan Pablo Rodriguez
Sr. Art Director: Diego Duran
Sr. Copywriter: Jairo Rodriguez
Illustrator: Diego Duran
Account Executives: Stefano Rispoli / Jenny Jimenez
Pre-Production: Pedro Urrego

Agency: TBWA Colombia, Bogotá







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