Genie/Terex
While at Genie/Terex, I developed integrated marketing communications programs including advertising, public relations, internal and external corporate communications (newsletters, news / product briefs), etc.
I managed MarCom for about 250 products over seven divisions of Terex.
While there, I served on the branding team during the corporate rebranding, developed completely new advertising programs for each division (created new campaigns each year), and developed corporate newsletters and news/product briefs to improve both internal and external communications.
The ads immediately below were part of one series. Then I have samples of various newsletters. The last image is a sampling showing one ad in a new campaign plus samples of other newsletters and news/product briefs.This is just a small sampling of the programs I developed. I worked a few different design/brand agencies for the various divisions.
