Visuals we made for Dutch event organiser Q-dance. The total package includes 125+ animations that were used during the Q-dance shows at EDM festivals Tomorrowland (Belgium & Brasil) & TomorrowWorld (USA).
Our concept & design choices are based on 4 categories; 1. High tech, 2. Q-dance orange, 3. Nature, 4. Arcade/retro. With these categories in mind we made lots of 3D loops, characters, futuristic tunnels, particles fx, nature graphics, 2D illustrations and typography based animations. In our video edit you'll get a taste of the overall style and delivered animation pack.
The sound of Q-dance is pretty hard, raw and uplifting but Q-dance is also a company that reflects positive energy and pleasure. That's definitely something we wanted to show with this project. Raw and dark but also colorful and fun.
Check out the video:
Style category #1: High tech
Style category #2: Q-dance orange
Style category #3: Nature
Style category #4: Arcade/retro
Moodboard & Styleframes:
Client: Q-dance - Ibo Orgut & Bric de Schot
Creative direction & graphics: Ruud van Eijk
Animation & 3D: Stephan van den Brink
Music in video: Atmozfears - Release