How do we make something emotional and engaging for a low-involvement product?
The brief from Bridgestone was to create something that is emotional yet creates association between Bridgestone and safety.
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Women say they want a man who is sexy, exciting, unpredictable, rich, romantic, mysterious.
But yet, they chose a man who is practical, stable, reassuring, and in control. They want a responsible man who makes them feel safe and protected. And the same quality that makes a man attractive are what makes a Bridgestone tyre safe.
So we thought, isn't it time to stop taking the responsible man for granted and started celebrating him for the hero that he is?
The IDEA:
A REAL MAN IS RESPONSIBLE MAN.
We want to make Bridgestone synonymous with safety and protection. And to turn a man who chooses Bridgestone into a hero.
The kind of man that embodies our values and everything a woman looks for. So when people see a Bridgestone tyre, they know the man behind the wheel is someone who protects and safeguards the people and things he loves.
Moodfilm
This project is a pitch. All images and footages are taken from the web :)
