The KEV (Kona Entertainment Vehicle) is the core of the Kona Ice business and is the base for the brand image. This is the third & newest rendering of the Kona Ice truck wrap. The goal was to create an experience & environment that no kid (or kid at heart adult) will ever forget. The main focus on this project was to bring in more color into the illustration so we created fruit assets & foliage. This helped bring some life into the illustration while showing Kona Ice's progression notion to provide a healthy product coming from the truck.