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    An over-arching promo highlighting China.
In continuation of our "Taking You Further" series, CCTV America wanted to create a 30sec. promo that highlighted China as a whole.
Finding the right footage proved to be a challenge. Because this promo was not about a specific event or program, we had to find footage that was generic enough but that didn't feel overly "stock footage-y."
Creative Director: Alexander Shields
Script Writing: Ronald Cortez & Alexander Shields
Ronald Cortez​​​​​​​