During the 90’s Pepsi launched Pepsilindros in Mexico, a successful marketing and promotion campaign that spawned a pop icon for teens of that decade with a fun branded bottle-to-go.
Turning Pepsi into a love brand that connected with the people through pop culture events.
So, for their 25th anniversary, we decided to bring them back.
We assemble a promotion campaign on digital, and social media, integrating communication efforts on TV and Outdoors.
Being Facebook the direct channel to impact the audience and display the promotion to acquire the revived product.
